The glossy mailing has been developed by Claydon Heeley Jones Mason, sporting the strapline "open the door". It splits the cars into three categories -- activity, executive and sport -- for the first time.
Along with the mailout, a letter encourages the recipient to experience a test drive. The campaign will be supported by phone calls.
In the UK, Mercedes-Benz below-the-line account is consolidated into Zulu, Omnicom's newest network. Claydon Heeley is part of Zulu along with agencies such as Agency Republic and Alcone.
Pete Harle, creative director at Claydon Heeley, said: "This pack has a really nice, tactile feel to it and the photography oozes energy."
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