Ask Jeeves has formed its first partnership with the charity Breast Cancer Care, which will see the iconic butler appear in a series of pink outfits during Breast Cancer Awareness month in October.
Under the partnership, Ask Jeeves will be offering users the chance to show their support through themed homepage skins, toolbars, quizzes and social media.
The search engine will also feature a Breast Cancer Care tribute page where users can place messages for themselves or loved ones.
Ask Jeeves is aiming to donate a six-figure sum to Breast Cancer Care, by generating contributions through user activity. Jeeves will also be active on Facebook and Twitter, talking about breast cancer.
Ask.com ressurected Jeeves in April in an attempt to differentiate itself from rivals Yahoo! and Google. The relaunch also integrated more content into Ask's search results, including recipes, blogs, images, music and videos.
Jeeves was 'retired' in 2006 in favour of a cleaner interface.
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