The 10-second ads will be placed in between DIY, health and beauty, celebrity and cooking programmes across multiple channels, including ITV, Channel 4 and Channel Five.
The search engine, which relaunched last April, is also looking to build on the fame of its Jeeves character through sites such as Facebook and Twitter. Loyal users can go to the Ask Jeeves' Facebook homepage to find out what the question of the day is and engage with other fans.
Ask Jeeves is also launching an application today that allows users to change Jeeves' clothes, meaning they can ditch his smart two-piece suit and choose 100,000 different combinations of alternative clothing.
Users are encouraged to send the application on to friends, as part of the brand's plans to engage with users.
Sarah Barlett, marketing director, Ask Jeeves, said: "Our long-term strategy is to make Ask Jeeves synonymous with questions and answers."
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