The online retailer, which counts News International as an investor, is supporting the product launches with a new campaign, created in-house.
BrandAlley was launched in France in 2006 and claims to have six million members.
. Sales grew 122% in 2010.
BrandAlley offers discounted fashion items from designers including Emporio Armani, Dolce & Gabbana, Chloe shoes and Damaris lingerie.
The campaign will run across print, direct mail, email and online, carrying the strapline "The possibilities are endless". Creative was developed in-house and the ads break today (16 March).
Melissa Littler, BrandAlley marketing director, said: "[the campaign would] highlight the inspirational lifestyle that can be achieved through BrandAlley. With the prices we offer, stylish living is easily accomplished."
. BrandAlley members can vote on their favourites, with the winners going into production.
Rival Asos has stepped-up its offering with the and create their own fashion ensembles via a social network.
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