The new channel is the latest move in BrandAlley’s marketing strategy to engage with consumers across a range of social media platforms.
It follows the launch of its iPhone app in March this year and the supporting promotional film, 'Fashion iWall', available on YouTube.
The retailer extended its offering from clothing into beauty, home and travel products earlier this year, upping the ante against rivals such as Asos, in March.
contains videos for consumers of fashion and beauty tips, behind the scenes films of BrandAlley campaigns and special events. Hannah Rochelle, fashion writer for The Times, features in a number of BrandAlley’s fashion and beauty tips.
The channel is also available through a dedicated YouTube page, .
Melissa Littler, marketing director at BrandAlley, said: "We've been very conscious of the growing appeal for video content amongst our members, and creating videos in an exciting and aspirational, yet authentic style, is key for us.
"Our fashion and beauty experts are trusted leaders in the industry, so our members can be sure they are getting excellent content.
"Our aim is to ensure that content is varied and appeals to all of our members. For example, this summer we’ll be offering beauty tips and fashion picks for various occasions, from festivals, city breaks to what to wear to the beach."
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