Online Display Advertising News, Articles & Analysis

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Sweaty Betty "Wear the damn shorts" still

Sweaty Betty "Wear the damn shorts" by Havas London

April 30, 2025

Legs are the focal point in this ad for active wear brand Sweaty Betty as it calls on women to

LadBible Group founder and chief executive Alexander 鈥淪olly鈥 Solomou
September 18, 2024 by Beau Jackson

LadBible reports 29% growth and return to profitability

Half-year results include the returns from LBG Media鈥檚 US expansion, including the acquisition of Betches.

A collage of political ads featuing Rishi Sunak and Kier Starmer
May 29, 2024 by Daniel Farey-Jones

Labour Party spends three times more on online ads than Conservatives

The Conservative Party was outspent across Meta and Google by Labour.

Still from BT ad
March 08, 2024 by Gurjit Degun

BT Business reveals first work from Adam & Eve/DDB

The ad shows BT's support for businesses.

Still from BBC ad
March 08, 2024 by Gurjit Degun

BBC and Aardman release stop-motion ads with real family voiceovers

The work is part of the broadcaster's 'Things we love' campaign.

Still from Barnardo's ad

Barnardo's "Mollusc" by Don't Panic

March 06, 2024
Photo Mark Lund
December 06, 2023 by Beau Jackson

What does the Online Advertising Taskforce action plan mean for advertisers?

Trade bodies have urged advertisers and brands to get involved to ensure any plans, and potential regulation, is well-informed.

Angel Christmas lights on London's Oxford Street.
November 09, 2023 by Beau Jackson

Record season of adspend predicted for Christmas 2023

AA/WARC expect a 4.8% rise on 2022.

Digital billboard Outernet's Now Building at Tottenham Court Road
October 18, 2023 by Beau Jackson

Evening Standard and Outernet London launch £1m ad-space prize celebrating London鈥檚 diversity

The winner's campaign will run across outdoor and print for a four-week period in 2024.

A cartoon hand holding a smartphone, surrounded by iconography symbolising email, the cloud, data and text
September 26, 2023 by Ben Bold

IAB UK: Digital ad industry contributes £129bn to UK economy

Report combined economic modelling, data analysis and consumer research.