- How would you define marketing?
Effectively communicating to a targeted audience in a way that engages them to spend their wages on Kettler products.
- What would you be if you weren't a brand manager?
Singer/songwriter (marketing is my back-up plan).
- What advice would you give someone starting their marketing career today?
Work very hard, understand business as well as marketing, don't be afraid to voice your opinion.
- What attracted you to your current job?
Great products and concepts, with endless marketing opportunities.
- What was your first job?
I worked in a pickle factory.
- How did you get your first job?
Friend of a friend.
- What hobbies do you have?
I play guitar and piano; occasionally play at open-mic nights and weddings. I also embarrass myself on the football pitch once a week.
- What makes you angry?
Rudeness, and the Meerkat. Or people impersonating the Meerkat.
- If you weren't you, who would you be?
(Musician) Alex Turner or (Facebook creator) Mark Zuckerberg.
- What's your favourite pub?
The White Horse in Leamington Spa.
- If you were a brand, what would you be and why?
Spotify - innovative and still improving.
- What's your greatest ambition?
To have a number-one album.
- What is your all-time favourite slogan?
'Just do it' - Nike.
- If you could get tickets to any event, what would it be?
A ticket to see The Beatles at Shea Stadium in 1965 please.
- What was your finest hour?
I'm still waiting for it.
- If you had three wishes, what would they be?
Health, wealth and a less embarrassing car.
- What have been your best and worst freebies?
Organic Chinese tea was quite nice.
- What headline would you most like to read in Marketing?
'Kettler awarded Superbrand status.'