- How would you define marketing?
Using insight to develop desirable products and services, communicate with customers, and ultimately sell at a profit.
- What would you be if you weren't a brand manager?
A writer.
- What advice would you give someone starting their marketing career today?
Work hard. Get used to company politics - it is everywhere. Take time to understand the marketing industry and its many career paths, because once you've started down one track it can be hard to switch.
- What attracted you to your current job?
The woods and trees.
- What was your first job?
Graduate trainee management consultant, PricewaterhouseCoopers.
- How did you get your first job?
Through the university milk round.
- What was your finest hour?
Unveiling the new company brand and website in my last job.
- What's your greatest ambition?
To be an influential voice for environmental causes.
- If you were a brand, what would you be and why?
Innocent Drinks - honest and good for you.
- What is your favourite ever marketing campaign?
'Compare the meerkat'. So clever, yet simple, funny and brilliantly executed.
- What is your all-time favourite slogan?
'If you like a lot of chocolate on your biscuit, join our Club.'
- What makes you angry?
People not taking responsibility.
- What marketing trend is dominating your job?
Client marketers experiencing pressure to prove business ROI.
- What hobbies do you have?
Skiing, travelling and yoga.
- If you weren't you, who would you be?
Hilary Clinton.
- If you could get tickets to any event, what would it be?
William and Kate's wedding.
- What headline would you most like to read in Marketing?
'Eddie Stobart works with Woodland Trust to lock up its carbon' - because we are probably the best at 'locking up' carbon in the voluntary UK carbon market and we'd love to work with Eddie Stobart.