- How would you define marketing?
To remind, reinforce and reassure someone of something they already know.
- What advice would you give someone starting their marketing career today?
Everyone thinks they're a marketer - it's up to you to prove why they're not.
- What attracted you to your current job?
The Monster brand - I think it's the only job board that has a brand with a personality.
- What was your first job?
Market trader dogsbody, Blackbushe Sunday Market, Camberley (aged 12 3/4).
- What was your finest hour?
Shouting 'Dan!' many times at Stephen Mangan after he walked past me outside White Hart Lane. Bet he never gets that ...
- What's your greatest ambition?
To restore a 1968 Fastback Mustang to its former glory and then drive it across the Alps.
- If you were a brand, what would you be and why?
Swarfega, because I'm always prepared to get my hands dirty.
- What is your favourite ever marketing campaign?
I thought the 'Love/Hate Marmite' campaign was a great insight into British pop culture.
- What is your all-time favourite slogan?
I still can't look at a Mars bar without thinking: a Mars a day helps you work, rest and play.
- Do you have a marketing mentor?
Roger Sterling (John Slattery) in Mad Men. 'The day you sign a client is the day you start losing him.'
- What marketing trend is dominating your job at the moment?
Integrated marketing - communicating a consistent message to cut through the 'noise' is key.
- If you weren't you, who would you be?
Ferris Bueller.
- If you could get tickets to any event, what would it be?
If we're talking fantasy events, then tickets to see Spurs beat Arsenal in the Champions League final.
- What headline would you most like to read in Marketing?
'Go Compare fined £20m for noise pollution - ads to be pulled immediately.'