- How would you define marketing?
What is my point, and why should you care?
- What would you be if you weren't a brand manager?
Paranormal investigator or tailor.
- What advice would you give someone starting their marketing career today?
Get a job or secondment to sales for at least a year.
- What attracted you to your current job?
The opportunity. Who wouldn't?
- What was your first job?
Entomologist.
- How did you get your first job?
By accident. Honestly.
- What's your greatest ambition?
To get it right, all of the time.
- What makes you angry?
Prejudging - I'm guilty of it and it drives me crackers.
- What hobbies do you have?
Taking part in triathlons, collecting vintage port and conjuring, although not at the same time.
- What's your favourite holiday destination?
Scotland.
- What other languages do you speak?
French, badly.
- If you weren't you, who would you be?
Huey Morgan of Fun Lovin' Criminals or Steve McQueen.
- What is your all-time favourite slogan?
Interest-free overdraft.
- What have been your best and worst freebies?
The worst was a blunt screwdriver from a marketing agency. The best was a pair of new snowboard boots from a jolly decent friend.
- What's your favourite pub?
All of them. Publicans work very hard for very little thanks or recognition.
- If you were a brand what would you be and why?
Jeffery-West shoes: elegant, well put-together and quirky.
- If you could get tickets to any event, what would it be?
Tommy Cooper live on stage (bit of a long shot).
- What was your finest hour?
Holding my wife's hand at the birth of my daughter.
- If you had three wishes, what would they be?
A cure for the common cold, my daughter to be healthy, happy and successful, and three more wishes.
- What headline would you most like to read in Marketing?
'Al Cross wins lottery rollover.'