- What would you be if you weren't a brand manager?
An art dealer or an actor.
- What advice would you give someone starting their marketing career today?
Try to find a sector that you are genuinely interested in and immerse yourself in it.
- What attracted you to your present job?
The opportunity to develop a new premium spirits brand in the UK, US and Spain.
- If you were a brand, what would you be and why?
Acqua di Parma - expensive, but worth every penny.
- What was your first job?
Assistant in an art dealer's gallery.
- How did you get your first job?
By knocking on a lot of doors and doing a lot of work experience.
- What was your finest hour?
Doing a PowerPoint presentation on a stage in front of 2500 people.
- What is your favourite ever marketing campaign?
The old ads for Absolut Vodka.
- What is your all-time favourite slogan?
'Grab a Coke and a smile.'
- Do you have a marketing mentor?
My previous boss at J Wray & Nephew, Mariam Ridley.
- What marketing trend currently dominates your job?
A return to focus upon product authenticity, heritage and quality.
- What hobbies do you have?
Cocktails, art, literature, football.
- If you weren't you, who would you be?
Batman.
- What is your favourite pub?
The Pig's Ear in Chelsea, London.
- What makes you angry?
The fact that the only way in which the government tries to tackle Britain's problems with alcohol misuse is through taxation and prohibitive legislation.
- What's your favourite holiday destination?
The Cote d'Azur.
- If you could get tickets to any event, what would it be?
A Bruce Springsteen concert in the 80s.
- What have been your best and worst freebies?
A trip to Jamaica/cigarettes.
- What headline would you most like to read in Marketing?
'Batman reveals new luxury brand at a Bruce Springsteen concert in the Cote d'Azur.'