- What would you be if you weren't a brand manager?
Probably a journalist - I used to love writing when I was younger.
- What advice would you give someone starting their marketing career today?
Trust your instincts and have courage in your convictions - if you don't believe what you're saying, you can't expect anybody else to.
- What attracted you to your present job?
I've been a fan of the ghd brand and product since it launched in 2001. I had no idea its head office was in the north until I saw a job ad - I jumped at the chance to work for such a creative and trail-blazing company.
- What hobbies do you have?
I love to read, spend time with my friends and family and shop (Mulberry handbags are my weakness). I don't know whether any of these things constitute a hobby, but that's how I spend most of my free time.
- If you weren't you, who would you be?
Imelda Marcos.
- What was your first job?
Sales assistant in a shoe shop - all my wages went straight back to the store, I'm a shoeaholic.
- How did you get your first job?
I was very persistent.
- If you were a brand, what would you be and why?
Tiffany & Co - classic, romantic and sparkly.
- What makes you angry?
People who are rude, ignorant or dishonest - I can't stand liars.
- What's your favourite holiday destination?
New York - dreams come true there.
- What's your favourite pub?
One with an open fire and a nice glass of red waiting for me.
- What other languages do you speak?
German - badly.