- Describe yourself in three words.
Cheese fanatic cyclist.
- What would you be if you weren't a brand manager?
Ballroom dancing instructor.
- What advice would you give someone starting their marketing career today?
Don't be a manager, but a specialist.
- What attracted you to your current job?
The challenge of introducing new tools to a very traditional industry.
- What was your finest hour?
A cricket match at The Oval with BRIT Insurance. By 11am I was rather the worse for wear and still don't understand the game.
- What's your greatest ambition?
To go back to where I acquired my knowledge and teach marketing properly (not the textbook version).
- What is your favourite ever marketing campaign?
The 'Adam and Eve' viral campaign for Dutch insurance company Centraal Beheer (http://tinyurl.com/7jb3mwq).
- What is your all-time favourite slogan?
You're only as good as your last tweet.
- What marketing trend is dominating your job?
Using interactive collateral such as videos, podcasts and live chats as part of the content marketing strategy.
- What hobbies do you have?
Cycling, weekend hikes and trips back to Amsterdam to see friends and family.
- What's your favourite holiday destination?
Argentina, where you can be boiling in the jungle one minute and skiing on a glacier the next.
- If you had three wishes, what would they be?
Stay healthy, stay with the same partner ... and a three-bedroom house in Richmond.