- Describe yourself in three words.
Understated.
- What would you be if you weren't a marketer?
I did a physics degree fully intending to become a teacher. It never happened.
- What advice would you give someone starting their marketing career?
Get experience in other areas so you understand how a business works and the implications of your marketing decisions.
- What makes you angry?
Arrogance. Also, brands that pretend to be healthy while adding an eye-watering amount of sugar to their drinks.
- If you weren't you, who would you be?
Mike Ashley. I'd spend my millions on new Newcastle players and win a trophy for the long-suffering Toon army. I'd also change the name of the Sports Direct Arena to St James' Park.
- What other languages do you speak?
A hybrid of Geordie and Scottish otherwise known as a Northumbrian accent.
- If you were a brand, what would you be and why?
Nike Golf - I would save myself a fortune on the cost of balls.
- What's your greatest ambition?
To be happy and not wake up in 20 years regretting stuff I haven't done.
- What is your all-time favourite slogan?
'Shit happens.'
- If you could get tickets to any event, what would it be?
Newcastle vs Barcelona in the 2013 Champions League final.
- What have been your best and worst freebies?
The best was a seat in a corporate box on the halfway line for the 2003 Rugby World Cup final. The worst would be a ticket to a Sunderland game (fortunately, it's never happened).