The redesigned Marketing, published today (11 January 2012), is fresh, contemporary and with enhanced content for its readership of marketing directors and brand managers.
The most striking change is a move from a news-based outer to picture covers that will be created, from time to time, by ad agencies. The first cover, by Saatchi & Saatchi, illustrates the anchor feature on 12 trends for 2012, by head of features Nicky Clark.
Noelle McElhatton, Marketing's editor, said a redesign had been overdue, one that made the magazine's opinion more obvious and reflects the marketing discipline's increasing reliance on technology.
McElhatton said: "As we know, every brand needs to evolve. We chose the start of 2012, a milestone year for marketing as the UK hosts the Olympic Games, to unveil our makeover."
The revamp includes:
- Two brand new sections: Shift, highlighting trends in technology, culture and consumer behaviour; Brand Barometer, an analysis of brands’ marketing effectiveness.
- Elegant typographic detailing throughout and clearer sign-posting, including a contents page and brand index to help with navigation.
- A revamp of existing sections, such as Opinion and In-depth, Marketing's news analysis.
- PPA award-winning columnist Helen Edwards given greater prominence.
- Profile, Marketing’s weekly focus on a senior marketer and their brand, recast as The Marketing Interview to reflect a deeper business focus.
The print overhaul of Marketing comes ahead of the magazine’s new website, due later this year.
The revamp was a collaborative effort, involving all the Marketing team. Design changes were masterminded by Paul Harpin, Haymarket’s design director and Carl Golsby, Marketing’s art editor.
.jpg)
.jpg)