Describe yourself in three words.
Passionate about food.
What would you be if you weren't a brand manager?
Professional mountaineer/skier or a celebrity chef.
What advice would you give someone starting their marketing career?
Work hard and take some risks.
What attracted you to your current job?
The opportunity to work for a brand that has real foodie values and uses natural ingredients.
What's your greatest ambition?
To improve the UK diet.
If you were a brand, what would you be and why?
A brand that is all natural, puts taste at the heart of everything and stands out due to its confident, optimistic and positive attitude.
What is your favourite ever marketing campaign?
I respect any campaign that entertains and goes viral, so that would include Yeo Valley and Cadbury in the past few years.
What is your all-time favourite slogan?
'Keep Britain tidy.'
If you weren't you, who would you be?
Jamie Oliver. I like the way he uses his celebrity status in a constructive way.
What makes you angry?
Dishonesty or disrespectfulness.
What's your favourite holiday destination?
The Alps.
If you could get tickets to any event, what would it be?
For the front row at Jamie Oliver's Big Feastival in 2012.
If you had three wishes, what would they be?
Eradicate world hunger, make smoking illegal and stop over-fishing.
What have been your best and worst freebies?
Best: upgrade to first class. Worst: magnets.