LONDON - Betfair, the world's biggest betting exchange, is launching a campaign to promote its services during the Npower Ashes cricket series, which starts 8 July.
The humorous campaign, created by Flourish, plays on the fierce rivalry between the English and Australian fans, who exchange their views on the series. The work will be adapted to reflect the changing match situation during the five-day Test matches.
The work will run across press, outdoor, email and event-based marketing, as well as a dedicated microsite.
Betfair is the official betting partner of the ECB.
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