LONDON - Betfair is to launch an unscripted ad campaign featuring football fans, discussing the national sport and backing their views with £100 bets.
The TV and online ad, created by Albion London, is called the ‘Betfair Front Room' and will feature fans chosen from street castings and via fanzines.
A teaser campaign will begin this weekend with the first ad breaking on Sunday 25 October during the Liverpool vs. Manchester United Premier League game.
The campaign will be supported by print, PR and experiential Front Room units at football stadia across the country.
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