The promotions will target upmarket women over 35 and will seek to drive consumers to the brand’s website. Cocktail has been tasked with creating team-ups with media brands such as The Times and The Telegraph, as well as women’s titles such as Good Housekeeping.
Wallace Sacks may also team up with book retailers such as Waterstones or Amazon, specifically focusing on a voucher promotion linked to their homecare titles. Wallace Sacks also retails its products through select high street stores including Heal’s and House of Fraser.
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