The service will enable B2B Direct customers to clean data within minutes against suppression files such as MPS, TPS, CTPS, FPS, EPTS and The REaD Group's Business Suppression file.
B2B Data Direct claims that the new service will give marketers confidence that the data they are using is accurate, and able to produce optimum ROI.
It added that the issue of B2B data decay is still a huge concern for many businesses with data decaying at a rate of over 33% year on year.
John Wright, commercial director of B2B Data Direct, said: "Compliance with the data protection act is vital, although companies fail to understand exactly what they need to do.
"Our new service will provide companies with the confidence that they are not only adhering to the legal required suppression but also undertaking best practise levels," he said. "Using this facility will not only protect them from legal action but also ensure the marketing they undertake delivers the highest levels of ROI."
Blue Sheep launched B2B Data Direct as its sister bureau division in March last year to handle sales of its UK Business Universe business data set as well as data planning, preparation and small analysis activity for its clients' tactical marketing campaigns.
.jpg)
.jpg)