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Articles: 976 Results
Jon Wilkins
May 20, 2015 by Jon Wilkins

The tragedy of Olive Cooke reveals a lack of humanity by charity marketers

The voluntary codes of contact under which charities operate do not appear to be working. Jon Wilkins, executive chairman of

Mel Edwards
January 14, 2015 by Mel Edwards

The year ahead for customer engagement

In an age when the consumer calls the shots, optimising the customer experience becomes the number-one challenge for brands and

Atkinson: 'Brand builders now have a significant new player in digital OOH'
September 18, 2014 by Steve Atkinson

Why CEOs choose TV and DOOH

In amongst the rise of all things digital it's easy to lose sight of some very simple truths, says Steve

DMA: unveils five-step code of practice
August 04, 2014 by Alex Brownsell

DMA addresses consumer privacy concerns with five-step data code of practice

The Direct Marketing Association (DMA) has revealed a new code of practice in an effort to address customer concerns about

Google Glass: the wearable tech launched in the UK this month
June 27, 2014 by Matthew Chapman

Government warns Google Glass must adhere to same rules as CCTV

The Information Commissioner's Office (ICO) has warned that wearable tech such as Google Glass that captures video or pictures, must

Rapp: joint executive planning directors Rob Reason and Shiona McDougall
June 25, 2014 by Ian Griggs

Rapp merges data, creative and media strategy teams

Rapp, the digital and direct agency has integrated all of its strategy and enablement specialists across its data, creativity and

Meabh Quoirin: MD at Future Foundation
June 04, 2014 by Loulla-Mae Eleftheriou-Smith

Brands must 'relinquish control' and let consumers feel in charge

Brands should "relinquish some of their control" to make consumers feel more in charge, if they want to properly collaborate

Fern Miller, chief strategy and insight officer, international at DigitasLBi
June 03, 2014 by Fern Miller

Only the human touch can turn big data into customer intimacy

Ultimately, customer intimacy is not a workstream or a data project, but a fragile and personal emotional state that is

Nest: internet-enabled thermostat is being introduced by Npower
May 29, 2014 by Matthew Chapman

Npower partners Google-owned Nest Labs to take on British Gas' smart home products

Npower is taking on British Gas in the smart home sector by partnering with Google-owned Nest Labs to offer its

Hay: ‘We were in personalisation before people realised what personalisation was’
April 17, 2014

Tesco puts better online ad-targeting top of mind

The supermarket's data division, Dunnhumby, aims to make digital advertising more personalised, its chief executive, Simon Hay, tells David Benady.