Fig Tree Direct Marketing launches sister data services brand

Lists/Data

Nikki Sandison

January 28, 2009

How long?

1 minute

Fig Tree Direct Marketing launches sister data services brand

LONDON - Fig Tree Direct Marketing is launching a data services sister brand, called Fig Tree Data Solutions, to cater for what it says is increasing client demand for tighter targeting and reduced mailing volumes.

Fig Tree said that a number of factors including the current economic climate, attitudes to direct mail and concern for the environment have demanded tighter targeting, reduced mailing volumes and costs, together with an increased return on investment.

Its research has shown that many companies are moving away from high volume prospect mailings and turning to their own customer database to maximise revenues from existing customers and prospects. Where cold data is being used, mailers are demanding a more targeted approach.

Fig Tree Data Solutions claims to be able to help companies to understand their customers and their marketing activity in order to improve responses and increase sales while cutting costs and reducing waste.

The organisation will offer a range of database management, analysis and data processing services including creating, managing, processing, maintaining and manipulating data and databases.

Topics