The B2B data supplier and handler will work with More Than for three years to develop its direct marketing strategy within the micro and small business insurance market.
Mike Bowman, head of More Than Business said: The behavior of sole traders and small businesses with only a few employees is often similar to that of consumers.
"Traditionally small businesses were using brokers to find insurance but over the past two years, online information and advice has meant small business owners feel more confident buying their insurance direct."
Blue Sheep has been tasked with the development of the insurers B2B acquisition and retention campaign. It's UK Business Universe data file will be used to increase customer intelligence.
Richard Lee, managing director of Blue Sheep said: More Than Business didn’t have any issues with its marketing activity, yet we were able to demonstrate that it should work with us through our knowledge of the B2B sector.
More Than Business was launched two and a half years ago. It is the direct financial services arm of RSA Group and offers van, shop, office, public liability and professional indemnity insurance direct to businesses.
More Than works with Acxiom on its consumer data account. The business branch has not previously used a specialist B2B data supplier.
B to B
More Than Business appoints Blue Sheep
LONDON - More Than Business has appointed Blue Sheep to its business-to-business data account after a competitive pitch.
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