Kytle joins Avis UK, which is headquartered in Hayes in Middlesex, from Avis Europe where she directed brand and marketing communications since 2006. She replaces Vallee who has taken up a new role as head of direct marketing at Avis Europe.
Previously Kytle worked for British Airways in several marketing roles in both London and her native New York.
During her time at Avis Europe Kytle launched the speed of service guarantee, the "Avis Preferred 3 Minute Promise", across Europe. The "Preferred 3 Minute Promise" guarantees to get the keys to your rental or the company will give you £20.
She also implemented new brand and communications guidelines across the corporate and licensee network and devised a comprehensive corporate social responsibility strategy.
According to Kytle: "Although the travel industry is facing difficult times, it is in times like these that smart businesses win share, drive customer loyalty and long-term engagement."