Avis Rent A Car has parted company with its UK head of marketing,
Clive Tilley, as it prepares to launch a promotional campaign across
Europe.
Tilley, who left without a job to go to, has been replaced by Sacha
Cooper, former marketing manager UK travel team, who will report to
marketing and sales director Dale Morley.
Cooper is behind the launch of Avis’s Red Hot Offers promotion, which
offers week-by-week price deals on international car hire, according to
availability.
The promotion, which kicks off in the travel trade press this week, will
form the basis of a pan-European push to increase share of the leisure
market.
Created by the Black Cat agency, Red Hot Offers allows Avis to offer
deals where it has spare capacity. It will be supported by a pounds 1m
marketing effort aimed at independent leisure travellers who leave car
hire until the last minute.
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