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Guardian Unlimited has negotiated a groundbreaking WAP advertising

deal with the car rental company Avis.

Andrew Moore, sales executive at the internet network, booked Avis for

the campaign, which broke last week.

Moore brokered the deal with Avis’s interactive agency ZnSpace.

Guardian Unlimited is claiming to be the first media owner to run

advertising across its WAP content.

When accessing Guardian Unlimited content on a WAP phone, users will see

a text ad for Avis. By clicking on this link they will be taken to an

Avis microsite where they can read more about the company’s car rental

deals.

Once there, users can submit their e-mail address if they wish to

receive details of further Avis promotions.

Steve Wing, head of commercial development at Guardian Unlimited, said:

’We are at the forefront of content distribution, and are now available

any time, anywhere, on a number of digital platforms.’

Wing added: ’The Avis deal demonstrates our willingness to respond to

the commercial needs of our clients by offering cross-platform

solutions.’

Guardian Unlimited has distribution deals with Orange, Cellnet and BT

and generates more than 100,000 page impressions a month across its WAP

service.