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OPINION: Why a media agency man sits in praise of bigger, better auditors
On a surprisingly regular basis I am asked what I think of media auditors. Sometimes I am even aske...
OPINION: When the message falls flat, it’s time to take a look at the spin
Alastair Campbell, Downing Street’s spin czar, will never make a decent media planner. If the...
OPINION: Stop moaning - private dicks and escort girls can’t afford peak TV
The British used to be known for the stiffness of their upper lips and a ’mustn’t grumb...
OPINION: The earth is groaning under the weight of soiled hotel towelling
Having ranted at great length about First Great Western in my previous column, I promise not to bor...
OPINION: If you can’t get your trains to run on time, for pity’s sake own up
Trains, and those responsible for them, have always come in for plenty of flak. We sneered at the B...
OPINION: Forecasting advertising’s worth can never be a pinpoint pursuit
The West now expects to wage war without anyone getting killed, such is its faith in the precision ...
OPINION - New millennium, new marketing attitudes ... for at least a month
I’m trying to resist it, but I feel a New Year’s resolution or two coming on. This is f...
OPINION: Early adopters may love digital radio; the rest of us should wait
Who’d be an early adopter? Don’t these people ever learn from their premature enthusias...
Opinion: E-mail offers us true hope in a confusing digital-driven world
I can’t tell you how delighted I am to be a Dot again. Until last week I was Simon_Marquis, w...
Orange rebrands stores chain
Mobile phone operator Orange is relaunching its retail outlets with a new brand identity and almost...
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