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AMBIENT MEDIA: On the ambient trail - Are we living in an ambient media jungle? Jane Bainbridge and James Curtis hit London’s streets to find out how far it has gone
The advertising industry has always been one for latching on to the latest trends and the current f...
MARKETING MIX: VW hits back with web repartee
Mix was intrigued to read some web correspondence from Volkswagen designed to kick Bill Gates into ...
1998 BIGGEST BRANDS SECTOR SURVEY: The UK’s Biggest brands by sector - In part two of our top brands survey, Jane Bainbridge and James Curtis review the best-selling fmcg brands by sector
This week, in the second part of our annual Biggest Brands survey covering the 52 weeks to April 18...
MARKETING MIX: I’ll name that brand in one!
This mystery brand, which was launched in 1928, was the first product of its type - until then, eve...
MARKETING MIX: Pen portrait - Ammirati Puris Lintas chairman Andrew Cracknell is used to scaling the heights, but could he have been a mountaineer? Our graphologist, Diane Simpson, thinks so
’More interested in ’doing’ than being, this man sees challenge everywhere he loo...
MARKETING MIX: That was the week that was ..
15 years ago: Ad agency Freeman Mathews Treasure is forced into liquidation; TV-am hits the magic o...
MARKETING MIX: Brand manager of the week - Name Miles Toulmin, Age 24, Job Brand manager, Dettox
Your greatest work achievement to date?...
MARKETING MIX: A novel way to inspire
Marketing recently asked various readers to name the marketing book they found most inspiring. As e...
MARKETING MIX: Team building’s a real mug’s game
If the prospect of yet another assault course masquerading as a team-bonding exercise is less than ...
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