MARKETING MIX: Pen portrait - Ammirati Puris Lintas chairman Andrew Cracknell is used to scaling the heights, but could he have been a mountaineer? Our graphologist, Diane Simpson, thinks so

’More interested in ’doing’ than being, this man sees challenge everywhere he looks - somewhat akin to a mountaineer surveying the Himalayas.

’More interested in ’doing’ than being, this man sees challenge

everywhere he looks - somewhat akin to a mountaineer surveying the

Himalayas.



’As I completed the assessment of this writing, I re-read what I had

written and decided the writer sounded more like a mountaineer than a

member of any other profession.



’His goal-orientation as revealed in his tall ’upper zones’ is immense

and so, out of curiosity, I sought out some of Chris Bonnington’s

writing to compare - the similarities were incredible.



’His middle-zone letters (a, c, e etc) are small, revealing a lack of

interest in status unless, of course, it could be used as either a tool

or a weapon.



’If I were headhunting this man, the very last inducement I would offer

would be status.



’A rather impatient fellow, he moves forward at speed, generating ideas

and seeking to delegate wherever and whenever. The birth of Dolly the

Sheep must have been music to his ears, as his ultimate dream would be

to have his own clone farm so that he could delegate to his heart’s

content.



’Describing words include: independent, energetic, future-minded,

objective, austere, self-analytical and driven.



I noticed that he ended his writing sample with a X.



I wasn’t sure if it was meant to signify a kiss or that X marks the

centre of a target affixed to my back.’



ANDREW CRACKNELL



’If I’m so prone to delegation, how can she be sure I submitted my own

handwriting?



’However, apart from the fact that I suffer from vertigo and that I was

never happier than when I had five titles simultaneously on my business

card, I love it.



’In fact, I’d quite like to meet me.’



Diane Simpson, a founder member of the British Institute of

Graphologists, has written three books about handwriting analysis. She

has devised a chart enabling her to analyse - in just 15 minutes - 18

key measurements of handwriting. A member of the Appeal Council of the

Psychiatry Research Trust, Diane is also an acclaimed after-dinner

speaker. Her number is 01244 390681.



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