15 years ago: Ad agency Freeman Mathews Treasure is forced into
liquidation; TV-am hits the magic one as a million viewers are recorded
for the first time; Cecil Parkinson (right) becomes Secretary of State
for Trade and Industry; and Cadbury cuts the price of Dairy Milk bars to
claw back some of the share lost to Rowntree’s upstart Yorkie brand.
10 years ago: Asda sparks off an ice-cream war by slashing the price of
Wall’s Viennetta by a third; Russell Hobbs ditches its ’kitchen snobs’
advertising because, it says, ’it aggravated consumer prejudices about
the brand’.
5 years ago: As it loses its flagship Wonderbra brand to rival Playtex,
Gossard fires the first salvo in the bra wars by launching the Ultrabra;
Toshiba returns to Dave Trott who, in his GGT days, created the ’Hello
Tosh’ campaign. This time round he’s at Bainsfair Sharkey Trott.
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