This mystery brand, which was launched in 1928, was the first
product of its type - until then, every brand in the market had been
either a household variety or an expensive speciality product outside
the reach of most consumers. The pack we feature here dates back to the
late 1950s, when Brand X was selling in five colours and across five
continents. The brand always specialised in celebrity endorsements,
recruiting the likes of Ava Gardner, Grace Kelly, Elizabeth Taylor,
Sophia Loren and Raquel Welch to sing its praises. The most recent star
to advertise the product was, however, a man - actor, Paul Newman, who
performed in this particular soap opera in 1996. Is there a bar in your
bathroom? If so there’s no excuse for failing to fax the hotline on 0171
413 4504. If you name the brand correctly, you’re in with a chance of
winning this week’s champagne.
Last week’s bubbles are on their way to Gill McMahon of Littlewoods
Chain Stores who correctly identified Kiwi boot polish. Congratulations
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