Snyderman served as the executive director and technical advisor in global customer insights at Merck, responsible for establishing research practices in primary and secondary markets.
At Ipsos, he will serve the market research needs of healthcare and pharmaceutical clients across North America and will be based in New York.
Elys Roberts, president of Ipsos Healthcare Group, said: "In my 15 years in the industry I have met few people with Paul's ability to take complex business issues and design a research approach that so effectively identifies the answers that truly make a difference to the business.
"His market research and marketing expertise couple with a deep appreciation of how to address some of the most significant issues affecting the pharma industry will ensure that Paul is an incredibly powerful resource for our clients."
Snyderman said: "Joining the Ipsos Health team is a natural fit for me. They have a deep appreciation for the challenges and opportunities facing healthcare clients today and like me, are committed to developing and implementing market research solutions to improve business outcomes."