��������pk10

Indonesia celebrated 70 years of independence from the Dutch on 17 August.

To mark the occasion, Gudang Garam commissioned a poignant and lifting film. Dentsu Strat created the spot, in which a war veteran travels through his town with his grandson and talks about how important it is to keep the spirit of independence (or "merdeka") alive each day. But it gets a little weird when you discover that Gudang Garam is a cigarette company. How the film’s insight – that today should be better than yesterday and tomorrow should be better than today – has any sort of relevance to the product is a mystery. Still, nice film.