World Cup 2014: Benefit's pop-up Gabbi's Head pub

Benefit Cosmetics pop-up pub, aimed at celebrating the beautiful game, launches tonight (12 June), with a preview launch party hosted by sports presenter Kirsty Gallagher.

Benefit Cosmetics' pop-up pub in London's Covent Garden launches today
Benefit Cosmetics' pop-up pub in London's Covent Garden launches today

The pub, called Gabbi's Head, and located in Covent Garden, will feature screening of all major games from the World Cup, alongside comedy shows, Benefit makeovers and food and drink. 

Speaking about the launch, Gallagher said: "I am thrilled to be launching Gabbi’s Head this summer. Football is such an intrinsic and important part of my life and it’s so exciting that Benefit have created somewhere for women to come together and celebrate football."

The venue is also available for special hire. For more information on the pub, click.

For more in-depth and print-only features, showcases and interviews with world-leading brands and to read an exclusive interview with Hannah Webley-Smith, Benefit's marketing director for UK & ROI, check out the July/August issue of Event magazine . 

Keep up to date with our latest sport news on our dedicated , and on social media via the hashtag #EventSportnews.

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