The agency and its creative partner Lovely built an experiential exhibition stand offering makeovers and a ‘Tailor made’ app with the aim of increasing the brand's Facebook fans.
During the event, the Benefit Cosmetics UK Facebook page surpassed the 100,000-fan mark, making it the UK’s fastest-growing Facebook fan page (in the 100,000-500,000 fans category) across all sectors.
The Tailor of Shoreditch founder Ian Irving said: "Over the Clothes Show weekend, we managed to double Benefit’s Facebook engagement level. They now have 11,607 fans talking about them, which is 10.7% of their total fans."
Benefit head of promotions Kyra Oates added: "Following Benefit's previous successes at Clothes Show Live we knew we needed a bigger and better exhibition space than ever. For the first time we incorporated our social networking sites into the set with a Facebook app that Lovely created. This was not only a point of difference from other brands but also enabled us to increase our Facebook fans and level of engagement."
Clothes Show Live runs from 2 to 7 December.
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