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The one-day event saw the Green King company take over the Masons Arms pub in London from 12-6pm. The pop-up was named The Old Speckled Haven and aimed to provide patrons with a place to relax before the busy Christmas period.
Bar purchases could be made through social media, with guests encouraged to use the hashtag #oldspeckledhaven across Twitter and Facebook to receive a free pint of ale. Holders of restaurant discount scheme Taste Card were offered a second free pint, while the first 30 holders also received a free Old Speckled Hen chutney.
Alongside a range of mince pies and cheese and biscuits, the pop-up also provided a number of ‘Ale Elves’ who provided a free gift-wrapping service for guests. Christmas cards were also available to take home and guests were also offered iPads to use to tackle their Christmas shopping lists.
The pop-up was produced by Popcorn PR.
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