The brand has hired experiential agency Not Actual Size to help develop and manage the campaign as well as handle its experiential element.
Six finalists will be selected, each of whose flavour will be produced by Walkers and put on sale for the public to vote for their favourite. The one that receives the most votes will win £50,000 for its creator, who will also receive 1% of the winning flavour's future sales.
Not Actual Size will work with Walkers' digital brand partner, Jigsaw, to manage the mechanics of the interactive promotion through MMS, online and post. The agency will also provide general counsel on judging, entry and voting.
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