Feature

We'll Call You - Pussy Drinks

Mole loved Pussy energy drinks back in our clubbing days, so we were excited to read that it is now available in supermarkets and has 拢10m to spend on advertising.

Pussy Energy
Pussy Energy

Pussy Drinks Hello, Pussy Drinks, can I help you?

Mktg Yes, I saw something in the news over the weekend about how the energy drink is now being listed in supermarkets. Is that right?

Pussy Drinks Yes. We now have listings in Tesco and Selfridges.

Mktg What about the likes of Asda and Waitrose? Will they be stocking it?

Pussy Drinks Not as yet, but they could be in the future.

Mktg I used to drink it when I was out clubbing, but my family think that the name is a bit offensive. Have you had any complaints?

Pussy Drinks No, not that I'm aware of, but if you go and buy it at Tesco, the can won't have the name Pussy on it. It will be a P, then three stars, and a Y.

Mktg OK, that is interesting. Why is that?

Pussy Drinks I'm not sure. It is just the agreement we have with Tesco.

Mktg Will the same apply at Selfridges?

Pussy Drinks No, the name 'Pussy' will be on the can in Selfridges.

Mktg You have had a lot of good publicity of late around the drink. You must be pleased with it all.

Pussy Drinks Yes, we have had coverage in the national press. It was on the back of investment from Holly and Sam Branson, so it is gaining a higher profile.

Mktg OK. That is good news for you guys. Will I still be able to buy the drink in clubs?

Pussy Drinks Yes, that is our heartland. It was where the brand started off and built its reputation, and our success has been built from that.

Mktg OK, well thanks for your help

Pussy Drinks Thank you, bye.

VERDICT

The call-handler was competent, seemed to know the brand very well and answered all of Mole's questions, without trying to cut the call short.

SCORE 8/10