The campaign, for the EA Sports division, will run across Europe. The game is due FOR release later this year, and will be made for the PlayStation and PlayStation2 consoles, Xbox, Nintendo GameCube and Nintendo Game Boy Advance.
Al King, director of consumer marketing at EA Europe, said: "FIFA Football 2003 has undergone a radical change this year with significant additional resource from the studio. We needed to do the same with the marketing."
Several leading Dutch football clubs are taking Sony to court over a different football game for PlayStation, "This is Football 2002", claiming that it has infringed their copyright by using likenesses of their players in the game.
Wieden & Kennedy Amsterdam's clients include Nike Europe, Coca-Cola and Vodafone.
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