The Fox-produced series, which is due to debut on Virgin1 next week, is backed by a TV, outdoor, print, viral and ambient marketing campaign, which drives people to target their friends online and via mobile phones for "termination".
The 10-day teaser campaign centres on , where people can enter a friend's name and email details and a specially created video of a Terminator hunting them down will be sent. It contains a bespoke voice mechanic that allows the Terminator to deliver them a message before they are 'eliminated'.
Uniquely, the mobile viral creative involves entering a friend's mobile details; it then uses the recipient's phone GPRS technology to locate the exact whereabouts of the "target".
The terminate website is supported by banner ads on the likes of Bebo, MySpace, AOL, FHM.com, Nuts, Zoo, Total Film, Empire and a vast array of sci-fi fan-sites.
The online creative concept comprises intricate 'Terminator' themed overlays and MPUs, which promote an exclusive seven-day preview, which is available on the , offering the chance to win an invite to a star-studded launch event.
On the day of show's launch, the online promotion will feature re-skinned 'Terminator' themed backgrounds and homepage takeovers of all previously teased websites.
The outdoor campaign will run across 2500 bus shelters across the UK and press activity includes seven days of teaser ads. This will be followed by three days of reveal ads and finally, full-page display ads on the day of launch, in The Sun, Daily Star, The Independent and Metro.
Prime-time TV ads have also been created for the campaign, which will air predominately on terrestrial TV, beginning next week on ITV, Channel 4 and Five.
'Terminator: The Sarah Connor Chronicles' stars British actress and '300' star Lena Headey as Sarah Connor. It picks up two years after the events of 'Terminator 2: Judgment Day', with Sarah and her 15-year-old son John on the run and preparing for a possible future war against the rise of the machines.
Virgin is hoping the show will follow its star performance in the US, where it pulled in 18.3m viewers and made the strongest debut of any new show.
Jonathan King, head of marketing at Virgin Media Television, said: "This is such an exciting show that we felt it deserved something over and above our normal launch campaign.
"We had great fun making our viral, and we're delighted to be using cutting edge technology in our mobile film -- we hope that both existing and new fans will love getting involved."
The digital campaign has been created by digital agency 20:20 London, which won the business after a three-way pitch. Media buying is being handled by PHD Rocket. Online and press creative have been developed by The Gallery Network.
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