V Festival content available will include stories; a festival blog; trivia and quizzes; a festival survival guide; alerts for bands due to start playing; weather information; and video downloads of interviews with acts and celebrities.
Que Pasa will have a dedicated team of researchers, journalists and producers, based on site, to source news, conduct interviews, and film vox pops and acts for the Virgin Bites service. The agency will also create pre- and post-festival content.
Festival content will also be made available via Virgin Media's web portal and its on-demand music TV channel.
The V Festival will take place between August 18 and 19 simultaneously in Chelmsford and Staffordshire. Acts lined-up to perform include The Killers, Amy Winehouse, The Kooks, Lily Allen, The Foo Fighters and Basement Jaxx.
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