VOD service usage climbed to an average 62m views per month, up from 55m per month in the early part of this year.
The number of new TV customers, however, was just 20,400 during the second quarter, compared to 30,600 in the previous three months, ended 31 March.
The business said sales of mobile contracts were particularly strong, with the total up 60% year-on-year. Virgin also saw increased demand for faster broadband, with 48% customers taking 10Mb or above.
Its 50Mb broadband roll-out has been completed and it is trialling a customer pilot of 200Mb broadband.
Virgin is also adding HD TV channels to its portfolio, following recent deals with Channel 4, ESPN, FX, LIVING, MTV Networks International and National Geographic.
During the quarter, Virgin Media's total revenue fell to £936m, down slightly from £940m in the same quarter of 2008.
The business made an operating profit of £15m, up from a loss of £328m in 2008.
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