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Sure, sitting on your backside in front of The X Factor with a takeaway pizza ain't bad, but wouldn't you rather be lounging on a beach in Barbados right now?

Or maybe horse-riding through the mountains of Maui? Virgin Holidays decided to bring these hypothetical scenarios to life with this ambitious spot, created by Abbott Mead Vickers BBDO, which was broadcast live from 18 locations worldwide. And, as if to prove the whole thing was legit, one of the feeds – from California – didn’t work. The ad was created by Ant Nelson and Mike Sutherland, and directed by Simon Ratigan through ITN Productions and HLA.