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Virgin Holidays is promoting its January sale by encouraging customers to "flaunt it". A 20-second TV spot, created by M&C Saatchi, shows a hairdresser coming out of the sea and flicking his hair back in the style of a mermaid as he cannot contain how brilliant his holiday is making him feel.

The ad will be accompanied by press and digital activity. It was written by Dan McCormack and Gary Arnold, art directed by David Lawrie, Neil Ritchie and Luke Boggins, and directed by Tom Van Schelven through M&C Saatchi.