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Virgin Atlantic's new ad brings to life an extraordinary experience that airline passengers can have above the clouds.

The otherworldly plane journey includes a boy dancing on the ceiling, a ball pool below deck, and air vents that serve rainbow ice cream. The cabin crew are all real Virgin Atlantic employees who auditioned for the roles. Launching simultaneously with a new Virgin Holidays campaign, this is the first work by Abbott Mead Vickers BBDO since winning the brands’ joint ad account earlier this year. It was written by Ben Polkinghorne, art directed by Scott Kelly and directed by Salomon Ligthelm through Stink.