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Virgin Holidays' January-sale TV ad is shot entirely by a camera on a drone.

The £2.6 million campaign showcases the range of holidays on offer and aims to entice customers who want more for their money. The ad, created by M&C Saatchi, was written by Ash Prentice, art directed by James Child and directed by Simon Ratigan through HLA. It shows people on holiday in different locations and features a reworked version of Randy Crawford’s One Day I’ll Fly Away, sung by Rae Morris.