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Virgin Holidays has released a set of posters highlighting Brits’ tendency towards tan lines. M&C Saatchi created the work, which includes images of a woman with snorkel-shaped tan lines across her face next to the price of a trip to Grenada and a man bronzed except for where his wedding ring was alongside details of Las Vegas holidays. As part of the campaign, Virgin Holidays has teamed up with the skin-cancer charity Skcin to form the Safer Tanning Initiative, which offers online tips on how to avoid burning on holiday. The work was written and art directed by Andrew Long and James Millers. It was shot by Tom van Schelven.