Videojug takes how-to videos to Apple gadgets

Videojug, the how-to videos website, has brought out a free app for iPad and iPhone users.

Videojug: how-to video website creates app
Videojug: how-to video website creates app
The apps allow users to access Videojug's library of thousands of films covering subjects from how to change a tyre, to how to eat sushi correctly.

Advertising in the app environment will be served by Apple's iAds network, while Videojug's sales team will be offering in-video ads and sponsorship opportunities.

Tom Laidlaw, CEO of Videojug, said: "In the past 12 months, smartphone adoption in the UK has seen a massive 70% growth to more than 11 million subscribers, and people expect to be able to access the content they want whenever and wherever they are.

"Now, with our new apps, people will be able to use Videojug's professional, tutorial style videos while on the go or at home. Consider it the mobile guide to helping people get good at life."

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