The , which will screen more than 30 shows and 300 hours of programming, has already lined up a host of major brands including Coca-Cola, Mini, Adidas and Sony Playstation as its launch advertisers and director Spike Jonze as its creative director.
Vice Magazine said the channel would feature a broad mix of programmes, ranging from news and documentaries from the world's trouble spots, to a host of music shows, including 'Soft Focus', which will feature interviews with the likes of Shaun Ryder, Bobby Gillespie and Graham Coxon, live concerts in 'Live at the Old Blue Last' and 'Music World', a round up of alternative artists from around the globe.
VBS.TV will also feature a skateboarding show 'Epicly Later'd', a regular travel slot called 'Thumps Up!' involving artist David Choe's hitchhike across America, and 'Shot By', which profiles Vice Magazine's favourite photographers.
The magazine said the channel would be posting new content a minimum of six times a week, with each programme available to stream on VBS' high definition widescreen format.
Viewers will also be able to create their own personalised online profiles, allowing them to compile video playlists, create blogs and embed content to send to friends, while each programme will have its own designated website.
Andrew Creighton, chief executive officer of Vice Media Group Europe, said: "Only a handful of companies own the majority of media outlets in this country. Without the internet, we would only have their point of view. We have a massive, engaged, loyal audience and are intent on helping lead a major media sea change.
"There are a lot of disenfranchised people out there -- people who have the power to think for themselves but are being ignored because the emphasis on creating thought-provoking and entertaining programming has been lost. But we're here to bring it back."
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