Ross, who will oversee Vice's fashion journalism across the magazine's nine European editions, will be responsible for the brand's fashion direction, supporting existing advertising partners and creating new business relationships.
Vice said the appointment would lead to a significant expansion of its fashion editorial coverage, with a 33% increase expected from January next year. He will work alongside Aldene Johnson, fashion editor of the UK edition of Vice.
Prior to his appointment, Ross spent seven years at i-D magazine, where he was responsible for overseeing all fashion content produced at the title.
Last month, Vice launched its own free-to-view 24-hour internet TV station, . This features domestic and international news coverage, and mainstream and underground music programmes, with Hollywood film director Spike Jonze as creative director.
Ross said: "The vast majority of fashion magazines don't think about their readership anymore. It's no exaggeration to suggest that you could pick up any one of these titles, lift out its fashion content and place it in one of its rivals and you wouldn't notice the difference.
"They're basically vanity projects; it all feels so insular and has no connection with its audience whatsoever -- it's quite depressing actually. Vice magazine touches issues you don't read about anymore -- it's best described as like having a chat in the pub with your mates."
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